The Basics Of Local SEO
There were relatively few websites back in the early days of the internet, so it was relatively easy to navigate the web. In order to make it easier for users to find the sites they seek on the internet, search engines were created once the internet expanded send then came the need for Local SEO. In search engines, you can enter a phrase and find websites with the keywords you entered. It was Google, however, that became the first search engine to use links between websites as an indicator of which websites were trustworthy and reputable. Currently, Google evaluates hundreds of factors related to your website and off it to determine if it should appear as a search result. Search engines combine factors to determine what results to return based on your "digital footprint." Each factor has a different weight or value, which the search engine considers when returning results. When a user types an inquiry into Google, your digital footprint determines whether you appear as